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October 20, 2009

Fergie Joins Famous Faces Who Peddle Perfume

By Jackie Burns MSN, Shopping Contributor

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It's a smelly job, but many celebrities are willing to do it. The fragrance industry is big business, so big that a signature scent can often bring in more money for the celebrity than the very craft that made them famous in the first place. Fergie is the latest A-lister to announce she would be releasing a perfume with her name on it; her collaboration with Avon comes out in Canada in August next year. Whereas the "Glamorous" singer has had incredible success with both the Black Eyed Peas and as a solo artist, she likely wants to make up the money lost to a generation of fans who rarely buy CDs. Jennifer Lopez on the other hand, has steadily built a multi-million dollar perfume empire despite a string of failures in her day job. In 2006, Lopez's net worth was about $110 million, according to Forbes' list of the 20 richest women in entertainment, despite her career as a singer and actress being in the dumps. It was thanks to her fragrance sales - $77 million that year alone - which ensured she was still a power player. And while Sarah Jessica Parker's career success may appear to start and stop with "Sex and the City," she has been busy smelling the sweet scent of success, with         Lovely and Covet often listed as the top-selling celebrity fragrances. While Parker's offerings are currently among the most sought-after scents on FragranceX.com, reviewers also voted in favour of the following celebrity fragrances: Unforgivable by Sean Jean, White Diamonds by Elizabeth Taylor, Paris Hilton by Paris Hilton, Believe by Britney Spears and Glow by Jennifer Lopez.

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About the Authors

Me Jackie Burns

Jackie Burns is a Toronto-based freelance writer and frequent contributor to MSN Shopping. She has spent more than 15 years in the media industry working as an online editor, newspaper reporter and TV producer for ...

MeFrançois Villeneuve

François is a merchandiser for MSN Shopping, keeping an eye on deals and the other on the newest gadgets and computer hardware. He is particularly interested in using technology in unusual ways in order to ...