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July 20, 2009

Organic Glasses Target Those With 'Green' Eyes

By Jackie Burns Sympatico/MSN Shopping Contributor

Greeneyes.

For those who of you who see the world through environmentally friendly green eyes, keep reading. For those of you who don't, we'll let you die of curiosity by skipping the rest of this blog. Designer Jhane Barnes has launched a new line of frames that incorporate organic, recycled material into their production. The acetate arms of the rectangle frames make use of laminated recycled wood pulp, with 30 per cent recycled scrap. The demo lenses are made of corn, the biodegradable alternative to the industry standard petroleum-based lenses. Packaging includes a backing card made from 100% recycled paper. And yes, you can go ahead and ask. Do we have to sacrifice our vanity in the name of Mother Earth? Apparently not. “When we began the search for environmentally-conscious eyeglasses, we were not sure what they would look like," says Steve Wallace of Clearly Contacts. "We came across the Jhane Barnes Collection and knew immediately that we had to offer these frames, they are very stylish." You can decide for yourself by comparing the 'green' collection with other designer eyewear in the $100 price range.

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About the Authors

Me Jackie Burns

Jackie Burns is a Toronto-based freelance writer and frequent contributor to MSN Shopping. She has spent more than 15 years in the media industry working as an online editor, newspaper reporter and TV producer for ...

MeFrançois Villeneuve

François is a merchandiser for MSN Shopping, keeping an eye on deals and the other on the newest gadgets and computer hardware. He is particularly interested in using technology in unusual ways in order to ...